Drop in sales at Asics in first half of 2016
09/08/2016
Sales in the Americas dropped 17.3%. Asics said this was due to changes in the retail market and intensifying competition in the US. Sales also dipped in the company’s home market of Japan (-3.4%) due to a structural reforms in its domestic business. Revenue from Europe was down 1.8%, despite steady sales of running shoes.
There was an increase in sales in the Oceania/South East and South Asia region (+12.5%) as well as better performance in East Asia, where sales increased 9.8%.
In a separate statement, Asics America reported a 11.8% second quarter drop in net sales for Asics America Group (AAG). The company played down concerns, however.
“Asics Americas continues to respond to the quick-changing retail marketplace by making key adjustments and strategic moves to drive the brand forward,” said Gene McCarthy, Asics Americas president and CEO.
Image courtesy of Asics.