David de Rothschild chooses cork-based textile to anchor new brand
21/09/2015
The pair teamed up on a search for new textiles after a meeting between Lost Explorer co-founder Jono and Tom Weinbender of Schoeller USA.
Mr de Rothschild said: “Our approach from the outset has always been about the materials story being first. So with this in mind, the materials, processes and intentions that go into the design of our goods and apparel, will always place nature as the face of the brand.”
Both the apparel and goods in the first collection will be anchored in schoeller-naturetec wool blends with corkshell.
“We chose this textile technology as it is both water resistant and highly breathable; not to mention that we believe it is a material that needs to be explored more in terms of applications and performance. The collection speaks to nature’s simplicity, functionality and ability to outfit our customers for the adventure that is everyday life.”
Mr de Rothschild, of the famous banking family, is a respected ecologist and environmentalist and has gained notoriety for achievements such as sailing the Plastiki, a boat made entirely of used plastic, from Sausalito, California to Sydney in 2010.
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