Keen’s 7,500 mile roadtrip highlights America’s public land
19/10/2015
The campaign urged the Obama administration to protect five specific areas in the US that have environmental, recreational and historic significance, and designate them as national monuments through the Antiquities Act.
Keen collected more than 30,000signatures, rallied support from 40 businesses and hosted 47 events, including a reception on Capitol Hill.
“This summer, through the Live Monumental road trip, we experienced some of the most treasured landscapes in America,” said Linda Balfour, brand marketing manager.
“Along the way we connected with thousands of people with a shared passion for our natural playgrounds and preserving the public lands on which we play.”
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