Ski association launches record attempt to kickstart month of promotions

05/01/2016
In the Eastern half of the US, Learn to Ski and Snowboard Month (LSSM) will be launched with an attempt to set a record for the largest ski and the largest snowboard lessons.

The Guinness Book of World Records attempt, organised by the Snow Sports Industry Association, takes place January 8, at 160 locations in the US.

All lessons will happen at 10am in each local time zone.

The record for the largest ski lesson and the largest snowboard lesson is about 500 for an individual location.

“We are hoping that one location can top that but, as far as we know, there is no record for multiple sites,” said said Mary Jo Tarallo, director for LSSM.

“The time zone that has the most participants will be the big winner and results will be announced after the Guinness organisation can officially tally the results.”