Ibrahimovic launches activewear range
10/06/2016
The Swedish star said at the presentation of the collection that he had tested all prototypes, given input on branding and insisted on the highest quality for the range, which will be made in Turkey.
The garments will wick sweat and allow freedom of movement but Mr Ibrahimovic insisted that he doesn’t believe you need highly specialised clothing to do sport, emphasising that the most important thing was to feel comfortable.
“I believe you can wear it for normal everyday wear, but we are focusing on the training market,” he replied when asked if the range could be classified as athleisure apparel.
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