Anta announces partnership with Noble Biomateria - sportstextiles: Lea SportsTextiles

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Anta announces partnership with Noble Biomaterials

04/08/2016
Manufacturer of antimicrobial and anti-odour technologies for performance fabrics Noble Biomaterials has established a strategic alliance with Chinese sportswear brand Anta Sports.
 
The partnership will bring together Noble’s XT2 odour-management technology with the performance apparel and footwear products that Anta produces for its own brand, as well as for Fila, Descente and Anta Kids. Noble and Anta have created new fabrics with XT2 technology, designed to eliminate odour in fitness, sport and lifestyle products. The product line will launch in autumn 2016 and will be sold in Anta’s more than 7,500 branded retail stores across China.
 
“Anta and Noble share the common vision of helping empower people to perform at their best,” said Jeff Keane, Noble Biomaterials chief executive, at the time of the announcement. “We are thrilled with the partnership and look forward to working together to develop performance products that allow people to reach their potential.”

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