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Lighthouse is about much more than ‘made in the US’, Under Armour says

16/11/2016
Athletic brand Under Armour stands to gain if a much-trumpeted (during the 2016 presidential election campaign) new emphasis on making products in the US comes to pass. The company has said it does intend to increase the volume of product it makes in the US, but only as part of strategy aimed at producing locally for local consumers in all parts of the world.

To make this possible, the Baltimore-based company opened a new fast-prototyping and design centre called The Lighthouse in its home city in June, equipping it with advanced knitting, cutting, 3D printing and footwear construction technology.

Using this facility to test new design ideas and to make and refine product prototypes almost immediately has allowed the company to save cost and to shorten the time required to take a new footwear or apparel products from concept to store shelf, Lighthouse director, Adam Bayer, has told sportstextiles.com.

He said the company’s vision for the future is to use The Lighthouse to perfect the design, material choices and production flow for new products and then to send detailed information to outsource manufacturing partners around the world. However, Mr Bayer made it clear that it wants these manufacturing partners to operate in the various markets where Under Armour sells its clothes and shoes. “We call this approach ‘Local for Local’,” he explained. “And it’s not just about making product in the US. We want to do that, but we also want to make product in Brazil for Brazil, in Europe for Europe, and so on.”


Related stories:

New Balance works towards “next evolution in 3D printing” 12/06/2017
Former GM man to guide innovation at Under Armour 14/03/2017
French Judo champion signs deal with Under Armour 17/02/2017
Under Armour’s footwear revenue hits $1 billion 01/02/2017
Under Armour’s Lighthouse bears first fruit 31/01/2017
Former VF man to lead Under Armour’s investor relations team 19/01/2017
Under Armour expands ‘smart’ shoe portfolio 15/12/2016
Under Armour agrees partnership with MLB 06/12/2016

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