Sports Authority demise leaves hole in industry sales

05/12/2016
NPD Group vice-president and sports industry analyst, Matt Powell, said in recent comments that sales for sports brands this holiday season are unlikely to top those of last Christmas and New Year owing to “several factors making this year challenging for the industry”. But he said he still expects “a fair holiday performance for the world of sports retail”.

One of the factors that may lead to weaker sales at the end of 2016 and start of 2017 than a year ago is that US retail group The Sports Authority (TSA) filed for bankruptcy protection in March 2016. Dick’s Sporting Goods acquired the TSA name in June 2016, but all its existing stores were closed before the end of August. “Much of the TSA business has simply evaporated,” Matt Powell said. “This has had a deep impact on the sports industry as a whole.”

Mr Powell also pointed to a slow early sales in the winter sports category owing to “delayed” winter weather in North America. With the weather turning colder recently, he predicted that some of the sales volume can be made up, but suggested this may come “at the expense of profits”.