Running category drags down US shoe sales
21/02/2017
This follows on from a 4% dip in sales in December 2016.
The biggest decline was seen in the women’s market, where revenue fell 7% to $659 million. Sales of children’s shoes dropped 1% to $203 million, but men’s footwear saw a 1% increase in sales to $596 million.
There was better news for sales of athletic footwear in the US, which increased 1% in value and 2% in volume. Within this segment, the running shoes category performed poorly in January, with sales dropping 3%. Of the established brands, only Adidas saw an increase in sales of its running products during the first month of the year, according to NPD.
Analysts from the group said that the leisure category, which includes work boots, casual athletic, outdoor sandal, sport slide and cold/all-weather boots, saw an 11% increase in revenue to $505.1 million.
Image courtesy of Adidas.
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