NPD Group to offer insight for OIA - sportstextiles: Lea SportsTextiles

News

NPD Group to offer insight for OIA

22/02/2017
Trade body the Outdoor Industry Association (OIA) has agreed a partnership with specialist research group NPD.

It will see NPD provide OIA with monthly retail sales reporting through its Outdoor Industry Retail Market Report. The report is designed to provide a comprehensive overview of the outdoor market, including growth and sales trends across all categories, including hiking, climbing, trail running and mountaineering. 

“As the leading association of the industry, OIA’s partnership with NPD equips our organisation with the data of record for the outdoor industry. It provides our members with the competitive edge needed to uncover new and future opportunities to grow their business,” said Matt Kaplan, vice president of membership and sales for the OIA.

Jim Kelley, president of NPD’s sports division, added: “The outdoor industry is changing quickly, and as trends shift different categories wane as others come to the fore. For this reason, understanding the industry holistically is very relevant to industry players. NPD provides the insights necessary to understand the behaviours at play within the whole ecosystem of the core outdoor industry.”

Related stories:

Athleisure continues to drive US apparel sales 28/02/2018
US athletic footwear sales close in on $20 billion mark 14/02/2018
Smartwool president takes the reins of OIA 28/07/2017
NPD tool to track apparel trends 28/06/2017
OIA sees NAFTA renegotiation as a good opportunity 16/06/2017
Final call for entries to UK Outdoor Awards 14/06/2017
OIA condemns US withdrawal from Paris Climate Agreement 06/06/2017
Outdoor industry supports 7.6m US jobs 02/05/2017
US apparel market sees growing online influence 07/03/2017
Running category drags down US shoe sales 21/02/2017
OIA urges its members to attend Outdoor Retailer 15/02/2017
NPD Group predicts a “second generation” of activewear 10/01/2017
“Different purpose” for Outdoor Retailer Shows 06/01/2017
OIA promotes Beth Jensen to senior director role 05/01/2017
NPD Group says parents are passing ‘athleisure’ trend on to children 18/08/2016
OIA announces new member of its leadership team 27/04/2016
Change at the top for Outdoor Industries Association 01/04/2016

Sportstextiles.com cannot be held responsible for content if the language setting is changed from English.

The translations provided by Google Translate are automated and therefore might not be accurate and may contain incorrect, offensive or misleading language. We offer this facility as a guide only.