China and US drive double-digit increases for adidas
04/05/2017
Revenue increased 19% to €5.7 billion, driven by the running and outdoor categories as well as adidas Originals and adidas neo.
The major drivers of the improvement at its Reebok brand were sales increases in the training category and in Classics.
Profits also increased by a third to €632 million.
Kasper Rorsted, CEO of the Germany company, said: “As consumer demand for our products was strong across the world, we were again able to significantly improve our profitability despite ongoing currency headwinds.
“Building on this performance, we are confirming our full-year guidance. We aim to deliver double-digit revenue growth and an over-proportionate profitability increase in 2017 yet again.”
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