Adidas appoints from within for director roles - sportstextiles: Lea SportsTextiles

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Adidas appoints from within for director roles

23/05/2017
Sportswear manufacturer Adidas has named Alain Pourcelot as its managing director for Western Europe. He replaces Gil Steyaert, who was recently promoted to the role of head of global operations. 

Mr Pourcelot joined Adidas in 2005 as marketing director for Adidas France. He was most recently senior vice president of direct-to-consumer in Western Europe. 

The company also announced that Martin Shankland will take over as managing director for Emerging Markets in October. He replaces Osman Ayaz, who is to retire at the end of 2017. Mr Shankland has led Adidas’s business in Russia for 17 years. 

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