Fruit of the Loom turns to Dow for odour protection
09/05/2017
The products will feature Dow’s Silvadur antimicrobial technology, which inhibits the growth of odour-causing bacteria on fabric surfaces to keep a garment fresher for longer. Dow markets the technology under the Intellifresh brand name.
“When companies like Fruit of the Loom and Dow collaborate to apply breakthrough technology to consumer products, positive outcomes occur,” said Larry Ryan, business president of Dow energy and water solutions. “Not only does the marketplace benefit from these positive outcomes, but so do the companies, which will fuel future collaborations.”
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