Dow Microbial Control trains mills to work with Silavdur
02/07/2014
Dow claims the antimicrobial, which can be used on apparel and footwear, is the only known polymer technology that intelligently releases silver ions as odour-causing organisms appear on the surface of fabric.
“In today’s highly competitive marketplace, consumer loyalty is directly related to product quality,” said Karel Williams, global marketing manager for Dow Microbial Control.
Dow will provide the mills that meet its criteria with technical and production training, increased promotional support and expanded access to brands and retailers, it says.
See WSA January/February 2014 for a look at the partnership between Dow Microbial and Chinese sportswear brand X-Step.
Image: X-Step executives put footwear treated with Silvadur through its paces
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