Russell Brands T-shirt to use Dow technology
Sportswear group Russell Brands is to use Dow Chemical’s patented Silvadur technology in its Coolforce T-Shirt. The product will be one of the first performance apparel products to be treated with this technology and will carry the Intellifresh brand.
Silvadur is a microbial control technology which neutralises the bacteria that can build up on fabric surfaces in order to avoid unpleasant odours, decay, rot and discoloration and keep fabrics fresher for longer.
“We are thrilled to announce this exciting collaboration with Dow, which will allow us to offer our consumers one of the most innovative performance elements in today’s market,” said Rick Medlin, CEO and president of Russell Brands.
“Dow research shows that more consumers are looking for products that promote a healthier lifestyle. Consumers surveyed indicated they are interested in purchasing a wide variety of products with durable protection against odour or odour-causing bacteria,” added Larry Ryan, business president for energy water solutions at Dow.
