Dow unveils Intellifresh branding programme - sportstextiles: Lea SportsTextiles

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Dow unveils Intellifresh branding programme

15/08/2016
Dow Microbial Control, a division of The Dow Chemical Company, has launched a new global branding and marketing programme to let consumers know that the products they purchase have built-in odour protection and long-lasting freshness.

The company said that the new brand, Intellifresh, will feature on products by a variety of manufacturers and across a range of categories. These include socks, underwear, sports apparel and footwear.

Products carrying the Intellifresh label will be treated with Dow’s patented Silvadur technology, which combats odour-causing bacteria. This allows a garment to stay fresher for longer. Sportswear group Russell Brands and performance baselayer manufacturer ColdPruf are among the brands to already use Silvadur technology in their products.


“The Intellifresh label will give consumers peace of mind that the products they are buying support their attitudes, expectations and perceptions about hygiene and fit the lifestyles they are striving to achieve,” said Karel Williams, brand manager for Dow Microbial Control.


Related stories:

Dow’s textile treatment ‘allows for brighter colours on cotton’ 13/03/2018
Fruit of the Loom turns to Dow for odour protection 09/05/2017
Shimano launches cycling clothing collection at Outdoor 13/07/2016
ColdPruf completes its Silvadur antimicrobial “upgrade” 28/06/2016
Russell Brands T-shirt to use Dow technology 26/04/2016
Dow Microbial Control trains mills to work with Silavdur 02/07/2014
Dow launches Silvadur microbial technology 08/10/2012

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