Invista launches new campaign to promote Lycra to mills
30/05/2017
Under the title ‘Innovative Attitude’, the campaign will promote the elastane brand’s portfolio of specialty fibres and their ability to add comfort, fit and freedom of movement to body-hugging applications like innerwear, swimwear and athleisure.
‘Innovative Attitude’ will extend beyond fibres to all areas of business, Invista said, including marketing support for customers. “Our latest innovation is a virtual hangtag that lives on a retailer’s website; it’s designed to increase shopping conversion rates by educating consumers about the benefits of Lycra fibre,” said Bob Kirkwood, executive vice-president for Invista’s Apparel & Advanced Textiles business.
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