Saucony launches new “more inclusive” running sh - sportstextiles: Lea SportsTextiles

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Saucony launches new “more inclusive” running shoe campaign

08/06/2017
Specialist running shoe brand Saucony has announced a new campaign to encourage consumers to run. With ‘Run Your World’ as its slogan, the brand, part of the Wolverine Worldwide group, has said it wants to “a broader consumer set, with a more inclusive and global mindset” to discover the “transformational power of running”.

Social, print and digital media, influencer engagement, and retail and experiential components will all be part of the programme.    

At the launch of ‘Run Your World’, Saucony’s chief marketing officer, Amanda Reiss, said: “There’s a
global community of runners and non-runners alike who want to live with more purpose and intent, to take ownership of their own journey and the world around them. The platform allows us to expand the conversation, capturing and portraying slices of life from our best days, best moments, best selves, whether running or just living life outside of the run.”


Related stories:

Saucony recruits from Nike for global product VP 24/04/2019
New president for Saucony 24/05/2018
Saucony marks 120 years of making shoes 09/03/2018
Wolverine pegs environmental testing at $40m 13/02/2018
Wolverine restructuring is in full swing 11/08/2017
Switched-on shoes to display videos via an app 13/06/2017

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