Under Armour believes in its footwear future
03/08/2017
On releasing the company’s results for the first six months of this year, founder and chief executive, Kevin Plank, said he expects new footwear launches to be among the products that will “drive our second half”.
He said he sees “outstanding potential” for a customised footwear programme called Icon that Under Armour launched in June. An initial three styles are available for customers to choose from.
The company is also launching signature shoe styles bearing the names of high-profile athletes including Cam Newton and Bryce Harper.
“In the fall, our footwear portfolio gets even stronger,” Mr Plank said, “with the launch of the Bandit 3, Threadborne Push for Women and the Curry 4. We’re excited to bring them to market.”
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