ASAP Rocky comes on board at Under Armour

21/09/2017
Under Armour has become the latest sports brand to turn to a musician for design inspiration after confirming a “strategic partnership” with US rapper ASAP Rocky. 

He will work alongside the design team of the Under Armours Sportswear (UAS) label, which was launched in September 2016. It marked the brand’s first real move away from performance wear, with the debut collection featuring casual items for everyday use including a parka, a tailored sports coat and leggings, as well as the RLT Fat Tire Boot. 

ASAP Rocky has previously worked with Adidas, designing a footwear collection for the Adidas Originals line. 

As well as working on apparel and footwear products with Under Armour, he will also support the brand’s efforts to build community centres in disadvantaged neighbourhoods in key markets such as Baltimore, Los Angeles and New York.