Senior changes at Under Armour point to digital - sportstextiles: Lea SportsTextiles

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Senior changes at Under Armour point to digital focus

28/06/2017
US-based sports brand Under Armour has hired Patrik Frisk from footwear group Aldo as president and chief operating officer and made executive changes to “better leverage its digital business”.

Mr Frisk spent 10 years with VF Corporation where he served as the coalition president of outdoor Americas with responsibility for The North Face, Timberland, JanSport, lucy and SmartWool brands.

Under Armour CEO Kevin Plank said: "The opportunity to leverage our strengths – innovative product, brand strength, premium sports marketing assets and unparalleled consumer connections – within an increasingly more digital ecosystem has never been greater."

Paul Fipps has been named chief technology officer with responsibility for web and mobile applications, as well as information technology and real estate functions. He joined Under Armour in 2014 as senior vice-president of operations and previously worked for The Charmer Sunbelt Group.

Colin Browne has been named chief supply chain officer with responsibility for operations related to product sourcing and logistics. His previous roles include managing director of supply chain at VF Corporation and CEO of Pentland Brands in Asia.

Kevin Eskridge has been named chief product officer. He has been with the company since 2009, and has served in various leadership roles, including establishing the company business in China as managing director of outdoor.

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