Oeko-Tex study shines a light on textile sustainability
31/10/2017
The study, which is entitled ‘The Key to Confidence: Consumers and Textile Sustainability—Attitudes, Changing Behaviours, and Outlooks’, was commissioned to commemorate the 25th anniversary of the Oeko-Tex Association.
It was carried out by consumer products researcher Ellen Karp and her company, Anerca International. Ms Karp has worked with a wide range of apparel, personal care and luxury brands on issues related to sustainability.
The consumers involved completed an online survey containing questions designed to gauge their attitudes towards sustainability, harmful substances, environmental responsibility and the social welfare of textile workers.
The findings of the study were released to Oeko-Tex Institute clients through a series of webinars. They will also be shared with the textile, home fashions and apparel industry through presentations at upcoming industry events. More information about the findings can be obtained via the Oeko-Tex website.
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