CrossFit athlete joins inov-8’s marketing team
31/05/2018
CrossFit is one of inov-8’s most important markets, with its F-Lite 230 shoe among the products that have proved popular with athletes in this field.
“The F-LITE 230 was originally designed as a lightweight racing flat for mountain runners but, as it turned out, was also ideal for athletes doing workouts that included things like box jumps and rope climbs,” said inov-8’s product and marketing director, Michael Price.
He added that Ms Calvert would use “her vast knowledge of the sport and contacts within the communities” to launch new marketing campaigns targeting the CrossFit category. She will also assist in the development of training footwear.
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