Inov-8 harnesses graphene for enhanced foam material

26/02/2021
Inov-8 harnesses graphene for enhanced foam material
UK-based athletic shoe brand Inov-8 has developed a graphene-enhanced foam with the University of Manchester for its latest collection.

Founder Wayne Edy bought back the sports company from Descente last year and spearheaded the design of the new shoe, which has three patents pending.

Edy, who founded inov-8 in 2003 and now owns 100% of the business outside of Northern Asia, said: “I’m delighted to be back at the helm ahead of what is an exciting new chapter. We benefited from being part of the Descente group from 2015 to 2020, but we’re now independent again and preparing for our biggest product launch.”

Scientists Andre Geim and Konstantin Novoselov, who characterised graphene in 2004, are based at the University of Manchester. Inov-8 used a graphene-enhanced rubber for grip in 2018.

Dr Aravind Vijayaraghavan, a reader in nanomaterials at The University of Manchester, said: “This is the next major step in our highly successful partnership with inov-8. Building on the global success of Graphene-Grip rubber, we are excited to extend the superlative properties of graphene to the foam of the next generation of inov-8 shoes.”