Inov-8 focuses on peatland preservation with ‘Green Friday’ campaign
UK-based footwear brand Inov-8 has launched For Peat’s Sake for "Green Friday” and will donate 5% of sales until November 29 to peatland restoration.
Michelle Waller, senior development officer for Cumbria Wildlife Trust, a charity devoted to the conservation, said: “Protecting and restoring peatlands is one of our best defences against climate change because they lock away harmful CO2, so that it doesn’t leak back into the atmosphere.“Many people might not know this, but healthy peatlands full of bogs are actually the UK’s largest carbon store – they lock away 28.5 million tonnes of CO2 in the Lake District alone.
“The money received from inov-8’s For Peat’s Sake campaign will help us maintain special peatlands. These include the 350-hectare site at Foulshaw Moss Nature Reserve, which is about the size of 500 football pitches and locks away over 5,300 tonnes of carbon dioxide each year.”
In the past 12 months, Inov-8 has donated £12,000 to Cumbria Wildlife Trust, contributing towards the planting of 2,000 trees at Staveley Woodlands, near its head office.
The brand has also set up a JustGiving page where anyone can make an additional donation to Cumbria Wildlife Trust or do so without making a website purchase.
Image: Inov-8 chief operating officer Michael Price and Cumbria Wildlife Trust planting trees in the Lake District thanks to funding provided by inov-8 from last year’s Green Friday campaign.
