ASICS stumbles with weak results in Japan and US - sportstextiles: Lea SportsTextiles

News

ASICS stumbles with weak results in Japan and US

07/08/2018
ASICS stumbles with weak results in Japan and US
Sports brand ASICS achieved worldwide sales revenues of just over $1.75 billion in the first six months of 2018. This represents a decline of 5.9% compared to the same months in 2017.

Sales increased by 4.2% in Europe and by 6.8% in east Asia, but fell in the brand’s home market, Japan, by 3.6%, and in the North America by as much as 22.4%.

ASICS explained the figures for Japan by saying it had withdrawn many of its lower-margin sportswear lines there to concentrate more on higher-margin products such as its Onitsuka Tiger brand, which sold well, it said.

It said weakness in the US market was the main reason for its decline in the Americas.


Related stories:

Curved sole the key to ASICS energy-saving running shoe 06/03/2019
New leadership at Asics America after revenue dip 20/02/2019
ASICS to turn recycled sportswear into Olympic kit 25/01/2019
Approval for Asics’ CO2 emissions reduction target 22/08/2018

Sportstextiles.com cannot be held responsible for content if the language setting is changed from English.

The translations provided by Google Translate are automated and therefore might not be accurate and may contain incorrect, offensive or misleading language. We offer this facility as a guide only.