Coloreel signs up European distribution partners
04/09/2018
It described these partners as leading distributors of industrial embroidery machines and textile printers, and said they will be responsible for sales, service and installation to all customers.
Coloreel’s most significant innovation to date is a technology that enables high quality, instant colouring of textile thread. The company has said it can be used in industrial embroidery, sewing, knitting and weaving.
The first product to be launched based on this technology is a thread coloring unit that works with existing industrial embroidery machinery. Coloreel has said that by instantly coloring a white base thread, the technology offers complete freedom to create unique embroideries without any limitations in the use of colours.
Coloreel will release this product in Europe first, citing “huge market potential” as well as a trend for personalisation. The thread colouring unit will be launched at the Avantex fashion fair in Paris (September 17-20).
Its new distribution partners are: AJS Embroidery (UK and Ireland), Barudan Deutschland (Germany, Denmark, Austria and Switzerland) and Grupo FP Maquinaria (Spain and Portugal).
Coloreel’s next step will be to find potential distributors outside of Europe. It has said the goal is to expand its distribution network worldwide.
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