Icebreaker to open new Canadian store - sportstextiles: Lea SportsTextiles

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Icebreaker to open new Canadian store

24/09/2018
New Zealand-based outdoor brand Icebreaker has announced it will open a new retail “Touchlab” in Laval, Quebec as part of its efforts to further grow its presence in the Canadian market. 

The launch of this new location will be joined by the reopening of Touchlabs in Kitsilano (British Columbia), Montreal (Quebec) and Park Royal (British Columbia).

These events have been timed to coincide with the launch of Icebreaker’s autumn/winter 2018 collection. The brand will celebrate the launch by holding an in-store contest in several of its North American locations, with the main prize a trip for two to New Zealand. One entry is allowed per person, and entry is only in-store by trying on a garment from the new collection. 

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VF completes deal for Icebreaker 04/04/2018
Icebreaker signs landmark deal with New Zealand merino wool growers 27/11/2017
VF to acquire Icebreaker 03/11/2017
Icebreaker strengthens North American team 03/08/2017
New appointment aims to re-establish Icebreaker as a “challenger” brand 28/01/2016

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