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Senior appointment to promote European expansion for Icebreaker

13/08/2019
Senior appointment to promote European expansion for Icebreaker
New Zealand-based merino wool brand Icebreaker has named of Jan Van Mossevelde as vice-president and general manager for its Europe, Middle East and Africa business, reporting to brand president Greg Smith.

Van Mossevelde joined parent company VF in 2015 as a general manager within the company’s corporate strategy organisation. 

Since 2017, he has been vice-president for strategy for EMEA for the group.

Mr Smith said: “The experience Jan brings from his time with VF and prior, combined with his proven leadership skills, are exceptional. As we look to evolve the icebreaker business further, these are qualities that will enable us to take on the next phase of growth in the EMEA region and establish Icebreaker as the global leader of natural apparel within the region.”  

See the next issue of WSA, published early September, for an insight into Icebreaker’s strategy for growth.


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