Directa Plus establishes relationship with Loro - sportstextiles: Lea SportsTextiles

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Directa Plus establishes relationship with Loro Piana

08/03/2019
Graphene-based products developer Directa Plus has signed an agreement with Loro Piana which will see its Graphene Plus (G+) material incorporated into the Italian clothing company’s fabrics and garments. This agreement has an initial duration of three-years.

Announcing this new partnership, Directa Plus founder and CEO Giulio Cesareo said: “The significant innovations in high quality fabrics that can be achieved through the use of Directa Plus’ technology will allow increased comfort and performance for the end users of Loro Piana’s products.”

He added that this agreement represents further progress for Directa Plus as its seeks to commercialise its technology. 

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