More than half H&M’s materials are sustainably sourced

03/04/2019
More than half H&M’s materials are sustainably sourced
Swedish fashion retailer H&M Group increased its use of recycled or sustainably sourced materials by 35% last year, to take it to a total of 57% of all materials.

The group has published its sustainability report for 2018, in which it set a target that all packaging should be made of 100% recycled or sustainably sourced materials by 2030, and that water usage in production should be reduced by 25%, with 15% of wastewater going back into these processes, by 2022.

H&M and H&M Home will add more information to their websites so consumers can find out which factory their products were made in, material composition and solutions for reusing and recycling.

Cecilia Brännsten, environmental sustainability manager, said: “For many types of textiles, viable recycling solutions either do not exist or are not commercially available on a large scale. We are collaborating with scientists and innovators to tackle this change, but at the same time working to increase other sustainably sourced materials as quickly as possible.”

Last June, the company launched Afound, a brand with the mission of giving unsold products a new life.

Image: Clothes ready for recycling at I:CO, a company that runs H&M’s garment collecting scheme, sorting textiles and shoes into three categories: rewear, reuse and recycle