Acquisition strengthens Prym Fashion’s US presence
20/05/2019
It will become a new entity known as Prym Fashion Americas, although it will continue to do business as Sher Plastics. Richard Sher will serve as managing director, while Cindy Sher will serve as director. Both retain part ownership of the company.
Prym Fashion will sell Sher Plastics products in Europe and will offer sales and technical support globally. Sher’s 30 New York-based employees will represent Prym Fashion in the US, while its 34 staff in Hong Kong will join Prym’s operations there.
“Adding Sher Plastics to the company increases the global footprint of Prym Fashion, and the synergies between our product lines provide us with an expanded assortment of high-quality trim and fasteners that will make us an important one-stop solution for our customers,” said Brian Moore, CEO of Prym Fashion. “This is a big step in expanding the Prym name in the US, especially among the fashion brands located in the New York area.”
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