Brands to trial Worn Again’s recycled materials in push for circularity
22/05/2019
The company has spent eight years developing a process that aims to ensure PET and cellulose extracted from textiles and bottles has economic competitiveness and virgin-equivalent quality.
The brands will have access to the recycled materials to use in their supply chains, as well as helping to test the materials during the scaling phase.
Cyndi Rhoades, CEO and founder of Worn Again Technologies, said: “From the early days of development, we knew that working with strategic partners would be the most effective way to bring our vision to reality. We have been building the technology and the infrastructure for this solution over the last eight years, but the brands and companies selling products will play a huge role in enabling us to deliver circular resources to the global textiles industry.”
H&M Group “aims for 100% recycled, or other sustainably sourced materials” by 2030 and Kering holds a commitment to “ensure 100% traceability of key raw materials by 2025”. Asics Europe also has ambitious targets to replace all conventional polyester in apparel and footwear with recycled alternatives by 2030.
US-based youth brand Dhana, German linen supplier Dibella and Sympatex also have circularity as a core business driver.
Romy Miltenburg, manager of corporate social responsibility and sustainability for EMEA at Asics, said: “Our goal is to create products that not only help people to live happier and healthier lives, but also leave our planet safe and sound. Through this partnership with Worn Again Technologies, we are one step closer to our goal of creating a circular business model.”
Image: Asics
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