OrganoClick signs up another Finnish retail partner

23/05/2019
Swedish textile technology provider OrganoClick has announced it has entered into an agreement that will see Finnish children’s clothing brand Reima sell its OrganoTex textile waterproofing treatment. 

This solution was launched in 2018. A textile impregnation product, it allows consumers to make their garments and fabrics water repellent. It comes in spray-on and wash-in versions, and is said to offer good levels of water repellency while remaining biodegradable.

OrganoTex products are already available in Finland through a partnership with outdoor clothing and equipment brand Partioaitta. A number of Swedish retailers sell them in OrganoClick’s home market. 

Announcing the agreement with Reima, Susanne Karlsson, account manager for the OrganoTex range, said: “With Reima as a collaboration partner and reseller, we also reach out to a group of active and environmentally conscious families which has a great need of water repellent garments but also wish to take care of the environment.”