Timberland launches largest marketing campaign
06/09/2019
The campaign will be pushed through media across print, digital, social media and PR.
It will also attempt to engage consumers through a series of tree planting and greening events, which include a three-day pop-up event in New York City, a workshop in Shanghai led by creative director Christopher Raeburn, as well as events in London, Paris, Milan, Berlin and Amsterdam.
“We encourage people everywhere to join the movement by taking their own actions – small or large – to be heroes for nature,” said Jim Pisani, Timberland’s brand president.
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