Timberland announces bold goal to plant 50 million trees
05/09/2019
Tree planting has been a key area of focus for Timberland, planting more than 10 million trees globally since 2001, as part of its pursuit for a greener future.
“Our commitment to plant trees is a real, measurable way to act upon our belief that a greener future is a better future,” said Jim Pasani, Timberland’s global brand president.
To start its pledge, Timberland has launched a marketing campaign, Nature Needs Heroes, as well as partnering organisations that support the environment through large-scale regreening and tree planting efforts.
“At Timberland, we’re conscious of the impact our modern way of life has on the planet. And we believe as a global lifestyle brand, and as individuals, we have a responsibility to make it better,” added Mr Pasani. “Trees and green spaces help improve the quality of our planet as well as individual wellbeing.”
Image: Tree planting in the Horqin Desert, China. Credit: Timberland
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