Isbjörn to launch rental business on Black Friday
26/11/2019
The aim is to make new ranges accessible to more customers, for example families who only go skiing once a year, and to reduce textile waste by reusing garments, it said.
Customers can sign up for a seasonal subscription to rent Isbjörn shell garments for a monthly fee, before returning for reconditioning for use in the next season.
The second time a garment is on rental it will be at a reduced price and the customer will get the opportunity to purchase at a discounted price. If returned, products will be sold on the second-hand market.
Maria Frykman Forsberg, one of the founders and CEO of Isbjörn, said: “Events such as Black Friday only exacerbate mass consumption and the waste problem. This is the main reason we are launching our rental business this week in particular – we want parents to consume less not more.
“Waste is having a devastating effect on our beautiful planet and we are doing our best to limit environmental impact.”
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