Adidas makes New Zealand kit with recycled plastic — again
As part of a continued effort to address the problem of marine plastic pollution, adidas has released a new iteration of the New Zealand All Blacks rugby kit made with PrimeBlue performance fabric.
Under the full name PrimeBlue: Made With Parley Ocean Plastic, the fabric is made from recycled plastic waste that’s intercepted from beaches and coastal communities before it reaches the ocean. The company said it will continue to innovate in the area of sustainability until it reaches the goal of being completely off of virgin polyester by 2024.
“After launching two more sustainable adidas rugby collections in 2019, for the All Blacks and the Super Rugby away jerseys, we wanted to ensure we continued that story in the 2020 season,” said Matthew Fielding, adidas category director. “The introduction of this fabric to ranges across our categories is helping to combat marine plastic pollution, raise awareness and champion eco-innovative solutions to one of today’s most pressing environmental issues.”
He added that the famous team has a global platform in sport to spread the message of change and he hoped to inspire rugby fans to “join the movement”.
“We are all excited to get behind the cause,” said All Blacks inside back Beauden Barrett. “It’s good to know that we are playing a small part in highlighting the devastation that plastic is causing the oceans.”
