Adidas CEO proves his mettle with pandemic handling
German sportswear group adidas has extended CEO Kasper Rorsted’s contract by five years following his steering of the company during the pandemic.
Chairman Igor Landau said: “Kasper Rorsted has driven the implementation of our long-term strategy ‘Creating the New’ with great energy and success. He clearly left his mark focusing the company on sustainable growth and increasing its profitability.
“The outbreak of the corona pandemic posed major challenges even for a successful company such as adidas. The management team under the leadership of Kasper Rorsted succeeded in steering adidas and its employees healthily and safely through this unprecedented crisis.
"Continuity and strong leadership are important especially in these times, also in view of the new strategic cycle which will start in 2021.”
Thomas Rabe, deputy chairman of the board, who will take over as chairman on August 11, 2020, added: “We are convinced that under Rorsted’s leadership, the executive board will further advance adidas’ development towards becoming the best sports company in the world.”
