Christy Raedeke appointed first CMO for Chargeurs
Chargeurs PCC Fashion Technologies, which develops high-performance technical film solutions for technical apparel and accessories, has appointed Christy Raedeke to be the company’s first chief marketing officer. Ms Raedeke will lead marketing efforts as part of the company’s global growth strategy, reporting directly to global president Angela Chan.
Ms Raedeke brings more than 30 years of experience in marketing, PR and business development across the high-tech, biotech and textile technology sectors. Most recently, she was CMO of Noble Biomaterials, where she reorganised the brand architecture and developed and launched the Ionic+ brand. She is a founding member of DesignxHumanity, a nonprofit devoted to ending systemic racism by providing free design and technology training to people of colour and indigenous people to help launch their careers.
“As the company’s first CMO, I’ll be working at the intersection of innovation, strategy and creative,” said Ms Raedeke.
