Under this system, a licensing fee is paid for each textile item bearing the CmiA seal. CmiA then reinvests this fee in its projects in Africa, which focus on providing small-scale farmers with training in sustainable cultivation methods and in business fundamentals. 

This training enables the cotton farmers to maintain soil fertility and to use only rainwater to irrigate their fields, for example. In addition, the CmiA standard prohibits the use of genetically modified seeds as well as the deforestation of primary forests. 

CmiA is currently supporting around 900,000 small-scale farmers in ten countries.

Tina Stridde, managing director of the Aid by Trade Foundation, said: "We are thrilled that our partner Lidl is expanding the role played by Cotton made in Africa in its product range. Such a substantial, forward-looking commitment to our initiative helps us further expand our activities in our partner countries in Africa and make an essential contribution to better living conditions and environmental protection.”