As well as heading the financial team, VF veteran Matt Puckett (pictured) has been made an executive vice-president and will report to VF’s CEO, Steve Rendle.

Mr joined the company in 2001 and has held a series of finance roles with increasing responsibility, including CFO of VF’s Sportswear Coalition, Timberland and VF International.

Mr Rendle said: “Matt’s VF career has given him a broad range of experience in all facets of financial management, and he deeply understands our company and financial model from his experience working within our brands, our business units, and across international markets.”

Mr Puckett succeeds Scott Roe who announced his retirement from VF to pursue other opportunities.

Separately, footwear brand Vans hired Kristin Harrer as chief marketing officer. Ms Harrer brings over 20 years of experience leading marketing teams at consumer brands including Samsung and Nike.