Susie Mulder's responsibilities include product diversification across footwear and apparel and she will report to Steve Rendle, chairman of Timberland’s parent group, VF Corp.

Before serving as CEO of NIC+ZOE, Ms Mulder was a partner at global management consulting firm McKinsey & Company where she was a leader in the global retail and consumer goods practice.

Mr Rendle said: “We conducted a very thoughtful and extensive search to find the ideal person to lead our iconic Timberland brand globally, and we found that person in Susie. 

“She brings a broad mix of experience in apparel, retail and consumer strategies, all of which is complemented by her strong leadership skills and passion for people and active lifestyles. We look forward to working with Susie as we build on the Timberland brand’s rich heritage and its recent momentum as it continues to evolve.”

Martino Scabbia Guerrini, VF’s president of the EMEA region, has served as the brand’s interim brand president for the past 14 months.