VF to open first multi-brand store - sportstextiles: Lea SportsTextiles

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VF to open first multi-brand store

22/07/2020
VF to open first multi-brand store
Outdoor group VF Corp is opening its first multi-brand store, which will include The North Face, Timberland and Napapijri, with other brands periodically showcasing their premium collections.

Housed inside a historic building in Milan, Italy, the space will open in autumn and feature advanced technology to deliver immersive brand experiences and virtual journeys through the store.

Martino Scabbia Guerrini, VF’s group president of the EMEA Region, said: “Our aspiration is that this retail format will become a template for future VF multi-brand stores in other regions and cities.”

While this is the first multi-brand retail concept for VF, the company owns and operates more than 1,500 retail stores for its brands, including Vans, The North Face, Timberland, Dickies, Kipling, Napapijri and Icebreaker.



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