Private equity firm to acquire Mammut
A London-based private equity company Telemos Capital is to acquire Swiss outdoor brand Mammut. Subject to obtaining all necessary regulatory approvals, it said it expected to close the acquisition by mid-2021.
It said it had been attracted to Mammut by “its leading premium brand positioning in the growing global outdoor market”. Telemos said it viewed Mammut as combining “high technical expertise, functionality and performance with appealing contemporary design”.
It added that it plans to help to drive Mammut forward in the further development of its products, services, and channels, including digital. “We will look to support Mammut management in building on the strong Swiss heritage and premium brand to further accelerate its strong market positioning through profitable growth across existing and new international markets,” the company said. Its chief investment officer, Jacob Polny, said: “We are big believers in the continued consumer trend to explore the outdoors.”
At Mammut, chief executive, Oliver Pabst, said the announcement was “great news”. He was proud of the brand’s team and the development it has achieved in recent years.
