Ruby Chahal, former denim and menswear designer for companies including Burton and Amazon, has produced a range of socks in the UK under the brand name Rock + Ruby. 

She said: “We work with British manufacturers, using their craftsmanship and expertise, to create high-quality timeless designs, made in small batches to ensure the best quality.  

“All our manufacturers are true expert craftsmen who have pride in what they do. They all share our values, helping and supporting local communities.” 

She sourced yarns from Australia, with an initial focus on women’s socks, wishing to offer the same high-quality knits more often found in men's socks. She has also produced a cotton range for warmer months. 

“I’ve focused on sustainability in my previous roles so I wanted to make sure the ranges are made to last,” she said. “Wool is biodegradable, breathable and natural, and will become the focus for the brand as it grows.” 

 

Photo credit: Rock + Ruby