Mint adds freshness to clothing collection

09/07/2021

US clothing brand Buttercloth has launched an underwear line incorporating mint into the organic cotton fibres, following the success of its Icy Cotton shirt collection.

The brand featured on Shark Tank, a US version of the programme Dragon’s Den, where start-ups pitch for investment to grow.

Founder Danh Tran was given a $250,000 investment to scale up production and expand the ranges.

He said the mint fabric, which imparts natural odour protection, has potential and the brand will offer bed sheets and womenswear in the future.