Peroni toasts to Italian leather sneaker collect - sportstextiles: Lea SportsTextiles

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Peroni toasts to Italian leather sneaker collection

24/08/2021
Peroni toasts to Italian leather sneaker collection
Italian beer company Peroni Nastro Azzurro has teamed up with footwear brand M.Gemi to create a limited-edition range of leather trainers.

The Peroni x M.Gemi collection features a Nastro Azzuro-inspired blue heel stitched with Peroni's signature red tag, a blue and white striped shoe sock, and a Made in Italy stamp on the side of the sole.

The shoes are made in Italy at some of the “most renowned family-owned workshops”, accoring to M.Gemi.

Cara Lauritzen, senior marketing manager for Peroni at Molson Coors Beverage Company, said: "We're proud of our Italian heritage and thrilled to partner with a fashion brand that puts the same level of craftsmanship into their shoes as we do our birra."

 


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