Puma teams up with one of Gulden’s favourites
03/12/2020
The denim has been washed with Ecostone, an alternative to pumice stones that has a similar abrasive quality but doesn’t leave residue that requires extra washes or manual removal.
The shoes, originally designed by the basketball legend in the 1980s, are finished by hand like Replay jeans.
Bjørn Gulden, Puma’s CEO, said: “Replay has been one of my favourite brands for a long time. Italian design, great quality, a focus on innovation for products and processes and a very high commitment to sustainability is what characterizes their brand and company. We are looking forward to collaborating with such a great partner.”