Ka Wa Key’s designer Key Chow said the materials were more versatile than they first expected.“We could use them exactly as we wanted – whether it was painting on the textile, dyeing it, adding digital prints or knitting with it. I think this collection really shows that there’s nothing restrictive about using sustainable materials.”

Spinnova launched as a spin-off from the VTT Technical Research Centre of Finland in 2014 and has developed its technology for making textile fibres out of wood or waste from leather, textile and food production. The process is zero-waste, has minimal CO2 emissions and is low in water consumption.

Spinnova’s CEO, Janne Poranen, said: “We’re happy to see that our material fits runways, everyday use and outdoors alike. Collaborating with emerging brands is just as important to us as working with established brands as we believe the entire textile industry needs to become more sustainable.”

Spinnova has also partnered brands including adidas, The North Face, H&M Group and Bergans.